Puma x Usain Bolt

Covering the Puma x Usain Bolt activation in Notting Hill, celebrating the launch of Usain Bolts latest footwear and merch. The event brought Bolt’s energy to the streets, with fans, movement, and standout moments throughout the day. As a photographer, I focused on capturing the interaction between Bolt, the crowd, and the environment documenting the pace, personality, and presence of the brand in real time for social media assets.